From CUNY Academic Commons
Introduction
There seems to be precious little in the public domain that addresses how best to approach and to take advantage of the communications channel that iTunes U offers to colleges and uniiversities. The focus of this page then is to encourage the collaborative development of an iTunes U marketing plan for The City University of New York and its constituent colleges, schools and programs. We’ve started this page off with some suggested sections.
As a beginning, brainstorm and add sections and subsections to identify key elements and information categories that might be included the the plan. Later, we can add content to fill out the plan.
Selected Resources
- CUNY student populations statistical information is freely available from the Office of Institutional Research and Assessment of The City University of New York. Here you’ll find a wealth of data that will contribute to any analysis of CUNY population audiences as potential consumers of iTunes U public content: Enrollment, Admissions, Degrees Granted, Retention & Graduation Rates, Race & Ethnicity, etc.
- An audio interview at the web site of the Web Analytics Association (WAA) with IBM web metrics analyst Marshall Sponder on New Media Metrics.
- Web analytics blogs:
o Coremark Analytics by Wendi Malley
o Web Analytics Demystified by Judah Phillips
o Visual Revenue by Dennis R. Mortensen
o Occam’s Razor by Avinash Kaushik
o Google Analytics Blog by Jeff Gills
o Web Metrics Guru by Marshall Sponder
o WebAnalytics.be Blog by Aurélie Pols
o Analytics Talk by Justin Cutroni
o Unofficial Google Analytics Blog by Shawn Purtell
o Lies, Damned Lies… by Ian Thomas
o Increasing Your Website’s Conversion Rate by Robbin Steif
o The Commerce360 Blog by Craig Danuloff - iTunes and iTunes U podcasts (you must have the Tunes application to access this content):
o Web Analytics Association
Identification Stratification of Target Audiences
Current Students, Faculty & Staff
NYC Students
NYS Students
National
International
Prospective Faculty
General Public
General Public: NYC
General Public: NYS
General Public: National
General Public: International
Key Messages/Objectives by Audience
Enter content here
Optimizing the Impact of Audio: Audiences, Subject Matter, Production Values
Enter content here
Optimizing the Impact of Video: Audiences, Subject Matter, Production Values
Enter content here
Special Cases: XYZ Community College, CUNY
Enter content here
Special Cases: ABC College, CUNY
Enter content here
