css.php

From CUNY Academic Commons

Contents

Introduction

There seems to be precious little in the public domain that addresses how best to approach and to take advantage of the communications channel that iTunes U offers to colleges and uniiversities. The focus of this page then is to encourage the collaborative development of an iTunes U marketing plan for The City University of New York and its constituent colleges, schools and programs. We’ve started this page off with some suggested sections.

As a beginning, brainstorm and add sections and subsections to identify key elements and information categories that might be included the the plan. Later, we can add content to fill out the plan.

Selected Resources

Identification Stratification of Target Audiences

Current Students, Faculty & Staff

NYC Students


NYS Students


National


International


Prospective Faculty


General Public


General Public: NYC


General Public: NYS


General Public: National


General Public: International


Key Messages/Objectives by Audience

Enter content here

Optimizing the Impact of Audio: Audiences, Subject Matter, Production Values

Enter content here

Optimizing the Impact of Video: Audiences, Subject Matter, Production Values

Enter content here

Special Cases: XYZ Community College, CUNY

Enter content here

Special Cases: ABC College, CUNY

Enter content here