From CUNY Academic Commons

Contents 1 Subject Matter Coordinators 2 Introduction 3 Resources by Subject Area 4 Faculty Development 5 Other Resources

Subject Matter Coordinators

Introduction

This page should focus on rich media resources that faculty and students may use. Care should be taken to observe any licensing and usage limitations and rights to use such intellectual property for the purposes of their intended use. See our Intellectual Property wiki page for additional information and guidance.

Resources by Subject Area

Please see these additional wiki pages for resources that pertain to specific subject areas:

• Philosophy

Faculty Development

• Apple’s Learning Interchange – Digital Campus Academy, a program of Leadership & Faculty Development for Higher Education, is a hands-on, project-based course of study designed to provide higher education faculty with practical and immediately useable skills and knowledge on 21st century teaching and learning. The overall goal of the Academy is to help faculty members take full advantage of Apple technology to improve teaching and learning in their courses and institution. Participants will learn:

o How to employ the latest technologies for improved teaching, learning, and research
o Innovative teaching and learning strategies for digital natives
o Hands-on skills in creating, managing and distributing digital media; collaboration; research; and publishing tools

For additional information about the Digital Campus Academy program or to arrange for a course on your campus,launch an e-mail inquiry here. For more details about flexible training opportunities see this brochure: HigherEdAPD.pdf

• Learning Online, – An article by Jim Lengel (Hunter College – CUNY and Boston University): In this article Professor Lengel highlights the charactistics of essential elements for teaching and learning with rich media…a guide to best practices.
• Building an Online Course – An article by Jim Lengel (Hunter College – CUNY and Boston University): In this article Professor Lengel highlights the charactistics of essential elements for teaching and learning with rich media…a guide to best practices.
• Podcast Academy @ Boston University – Download podcasts and PowerPoint presentations on best practices, methods and technologies for audio and video podcasting.

Other Resources

• A Survey of CUNY Centers for Teaching & Learning (August, 2007
• BMCC’s Title III-supported program http://www.bmcc.cuny.edu/titleIII/index.html
• LaGuardia’s programs offered through its Center for Teaching and Learning: http://www.lagcc.cuny.edu/ctl/programs.htm
• Brooklyn’s faculty development workshops:http://ait.brooklyn.cuny.edu//index.htm
• Examples of Video and Flash-Based On-line Tutorials (Baruch College)
• Reed Stevens, assistant professor of Cognitive Studies in Education, University of Washington shows examples of how he has used rich media in his work and discusses his research which examines and compares cognitive activity in classrooms, workplaces, and science museums. (Runtime:00:47:30).

From CUNY Academic Commons

From CUNY Academic Commons

Contents 1 Introduction 2 Selected Resources 3 Identification Stratification of Target Audiences 4 Current Students, Faculty & Staff 5 NYC Students 6 NYS Students 7 National 8 International 9 Prospective Faculty 10 General Public 11 12 General Public: NYC 13 General Public: NYS 14 General Public: National 15 General Public: International 16 17 Key Messages/Objectives by Audience 18 Optimizing the Impact of Audio: Audiences, Subject Matter, Production Values 19 Optimizing the Impact of Video: Audiences, Subject Matter, Production Values 20 Special Cases: XYZ Community College, CUNY 21 Special Cases: ABC College, CUNY

Introduction

There seems to be precious little in the public domain that addresses how best to approach and to take advantage of the communications channel that iTunes U offers to colleges and uniiversities. The focus of this page then is to encourage the collaborative development of an iTunes U marketing plan for The City University of New York and its constituent colleges, schools and programs. We’ve started this page off with some suggested sections.

As a beginning, brainstorm and add sections and subsections to identify key elements and information categories that might be included the the plan. Later, we can add content to fill out the plan.

Selected Resources

• CUNY student populations statistical information is freely available from the Office of Institutional Research and Assessment of The City University of New York. Here you’ll find a wealth of data that will contribute to any analysis of CUNY population audiences as potential consumers of iTunes U public content: Enrollment, Admissions, Degrees Granted, Retention & Graduation Rates, Race & Ethnicity, etc.

• An audio interview at the web site of the Web Analytics Association (WAA) with IBM web metrics analyst Marshall Sponder on New Media Metrics.
• Web analytics blogs:
  o Coremark Analytics by Wendi Malley
  o Web Analytics Demystified by Judah Phillips
  o Visual Revenue by Dennis R. Mortensen
  o Occam’s Razor by Avinash Kaushik
  o Google Analytics Blog by Jeff Gills
  o Web Metrics Guru by Marshall Sponder
  o WebAnalytics.be Blog by Aurélie Pols
  o Analytics Talk by Justin Cutroni
  o Unofficial Google Analytics Blog by Shawn Purtell
  o Lies, Damned Lies… by Ian Thomas
  o Increasing Your Website’s Conversion Rate by Robbin Steif
  o The Commerce360 Blog by Craig Danuloff
• iTunes and iTunes U podcasts (you must have the Tunes application to access this content):
  o Web Analytics Association

Identification Stratification of Target Audiences

Current Students, Faculty & Staff

NYC Students

NYS Students

National

International

Prospective Faculty

General Public

General Public: NYC

General Public: NYS

General Public: National

General Public: International

Key Messages/Objectives by Audience

Enter content here

Optimizing the Impact of Audio: Audiences, Subject Matter, Production Values

Enter content here

Optimizing the Impact of Video: Audiences, Subject Matter, Production Values

Enter content here

Special Cases: XYZ Community College, CUNY

Enter content here

Special Cases: ABC College, CUNY

Enter content here

From CUNY Academic Commons

From CUNY Academic Commons

Contents 1 Theory & Research 2 Resources & Best Practices 3 Learning Support at CUNY 4 Learning Support at Other Institutions

Theory & Research

Resources & Best Practices

• National Tutoring Association
• College Reading and Learning Association
• New York College Learning Skills Association

Learning Support at CUNY

• Title V Office of Supplemental Instruction & Technology
• Instructional Support Services Program College – Lehman College
• SEEK Tutoring Center – Lehman College

Learning Support at Other Institutions

• University of Missouri at Kansas City Supplemental Instruction

From CUNY Academic Commons

Contents 1 Introduction 2 Resources for Instructional Designers 3 Papers 4 Strategies, Best-Practice & Examples

Introduction

Instructional Design is the practice (dare we say the science and art) of maximizing the effectiveness, efficiency and appeal of instruction and other learning experiences. instructional design is historically and traditionally rooted in cognitive and behavioral psychology. Its basic processes may be summarized as beginning with a determination of the current state of learners, defining objectives or outcomes of instruction, and creating some “intervention” to assist in the transition from the current state to the desired outcome. Additional definitions. Here the focus will be on the practical application of design principles and learning theory as they can be applied to video and audio instructional materials.

Resources for Instructional Designers

1. Instructional Design Central is a well-rounded web site that provides ID resources and encourages collaboration and community by the online forums it contains.
2. Instructional Design Dot Org contains topical, useful content for instructional designers including storyboarding, usability testing, human computer interaction (HCI), GUI (graphical user interface) design, ID models, etc.

Papers

1. Cognitive Load Theory and the Role of Learner Experience: An Abbreviated Review for Educational Practitioners, Anthony R., Jr. Artino, University of Connecticut, USA, AACE Journal, ISSN 1065-6901, Volume 16, Issue 4, October 2008, AACE Chesapeake, VA
2. Nine Ways to Reduce Cognitive Load in Multimedia Learning, Authors: Richard E. Mayer (Department of Psychology, University of California, Santa Barbara), Roxana Moreno (Educational Psychology Program, University of New Mexico), Educational Psychologist, Volume 38, Issue 1 March 2003 , pages 43 – 52. See also here for a restatement with practical applications noted.

Strategies, Best-Practice & Examples

• Chunking – The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information, George A. Miller (1956), Harvard University [First published in Psychological Review, 63, 81-97.This paper was first read as an Invited Address before the Eastern Psychological Association in Philadelphia on April 15, 1955. Preparation of the paper was supported by the Harvard Psycho-Acoustic Laboratory under Contract N5ori-76 between Harvard University and the Office of Naval Research, U.S. Navy (Project NR142-201, Report PNR-174). Reproduction for any purpose of the U.S. Government is permitted.]

From CUNY Academic Commons

Contents 1 Introduction 2 iTunes U and the iTunes Store 3 Apple Guidelines 3.1 Additional suggestions for inclusion in the iTunes Store: 4 CUNY Guidelines 5 How to Participate

This part of the wiki contains guidelines for iTunes U public sites that need to be followed and taken into account to ensure that your content will appear in the Apple Store, the colleges & Universities iTunes U index and present a consistency that promotes the usability and branding across all college sites, university-wide.

You should understand the difference between iTunes U and the iTunes Store.

The iTunes Store is the principal Apple presence for selling music, videos and for providing various kinds of free content (such as audio podcasts) that various organizations arrange to place there.It may also references to iTunes U public sites. It is advantageous to have your iTunes U site listed in the iTunes Store, since it maximizes your site’s exposure and increases visits and downloads of content from your site.

A public iTunes U site may or may not have a presence on Apple’s iTunes Store. In other words, an educational institution’s iTunes U site might be publically accessible through the iTunes application if one knows the URL for it, put it may not be included in the iTunes Store and the iTunes U college and university index that appears there and the site may not be searchable through the iTunes Store search facility.

So, it is possible to have a public iTunes U site and not have a presence in the iTunes U store, but not advantageous if you want to maximize your exposure and reach the publics you hope to reach.

The process of making your iTunes U site publically available is a simple one, but doing so without following Apple’s guidelines, may delay placement of your site in the iTunes Store. When a site is ready to be implemented, that is to go public, site administrators can request that a site be included in the iTunes store by updating the relevant section on the “Site Settings” page:

See the Apple Guidelines section and the Apple publication noted there for guidelines.

Some guidelines are published by Apple Computer in their document entitled Promoting Your iTunes U Site. Other Apple guidelines, while not explicitly stated have been communicated to CUNY and are included here. In addition, University Relations and the CUNY on iTunes U Steering Committee have from time to time issued guidelines to preserve a degreee of consistency across all college and the university’s iTunes U sites; these too are included below.

Additional suggestions for inclusion in the iTunes Store:

1. In December, 2008 Apple made more explicit certain requirements for including iTunes U sites in the iTunes Strore and directory of included colleges and universities. Below is a commenication from Apple that describes these requirements. Be aware, that there may be additional requirements that are included here:

Thank you for requesting inclusion of your site on iTunes U in the iTunes Store. Before your site can be added, please review and implement the important items below. In addition to these required revisions, we have also listed suggestions for the enhancement of your site. These suggestions are built from the shared learnings of other iTunes U providers and once implemented, will help your institution make the best first impression in the iTunes Store. Please make these adjustments to your site and resubmit your request. We look forward to reviewing your iTunes U site for iTunes Store inclusion at that time.
Quantity of Content
For inclusion in the iTunes Store, it is best to have a minimum of 100 quality audio or video educational assets available for public access. While your iTunes U site will most likely grow over time, having a larger collection of content at the time of inclusion positions your institution as a significant addition to iTunes U in the iTunes Store.
Course Page Links
Use the link box to add links to other resources that relate to the topic of your course. This may be the course website or an online exhibit. It it typically best to have the link that is most relevant to the content listed at the top and less specific links afterwards.
                         Sincerely, The iTunes U Team

2. Course or content pages should be viewed as collections of content, and thus should be defined in such a way that multiple tracks can be included there. This is especially important if the course or content page allows subscription to content, since the implication is that additional content will be made available on an ongoing basis.and are not meant to. A preponderance or large number of course or content pages that contain only a single track may delay the inclusing of your site in the iTunes Store.

These guidelines are meant to optimize the value of the iTuners U channel so that CUNY and its consituent colleges, schools and academic programs achieve the communication objectives that they have set for themselves. Additional draft guidelines can be suggested consideration by University Relations and the iTunes U Steering Committee (see the following section).

CUNY iTunes U public site guidelines:

1. To participate in the University-sponsored iTunes U project, CUNY colleges, schools and academic programs must have been included within the iTunes U University-wide agreement CUNY-Apple agreement. The entities included in this agreement are:

• Bauruch College
• Hunter College
• Borough of Manhatten Communtiy college
• John Jay College of Criminal Justice
• Bronx Community College
• Kingsborough Community College
• Brooklyn College
• LaGuardia Community College
• City College of New York
• Lehman College College of Staten Island
• Medgar Evers College
• CUNY – The University New York City College of Technology
• CUNY Graduate School of Journalism
• Queens College
• CUNY School of Law at Queens College
• Queensborough Community College
• CUNY School of Professional Studies
• Sophie Davis School of Biomedical Education
• Graduate School and University Center
• William E. Macaulay Honors College
• Hostos Community College
• York College

2. To ensure that campuses meet their communications, marketing and public affairs objectives, participating campuses are asked to produce and submit a communications-marketing plan. The plan should also contain a description of the proposed iTunes U site, the categories or sections to be created, the course or content page sub-categories, and a description of the nature of the tracks or content that will be contained within the course or content pages.

3. College iTunes U Home or Welcome pages must contain a Links (or Qick Links, etc.) section, the first link of which should be entitled “CUNY on iTunes U”. This link will connect the college iTunes U Home Page to the University’s Welcome Page. The University’s Welcome Page, in turn, will contain links to all college iTunes U sites. In this way, a visitor will be able to stay within iTunes U to visit the University and various campus sites.

4. Colleges must prepare a publically accessible web (HTML) page that will at minimum contain a link to the college’s iTunes U site. Optionally, additional links may be included on colleges’s portal page or elsewhere on college websites. Such web pages are accessible by search engine crawlers and will be indexed by various search engines. iTunes U is not indexed by Google or other search engines.

1. Initiate/Form a Working Group or Team: To initiate the process you must form a team or group at your college who will work to develop your plan, design, implements and maintain your public iTunes U site and populate it with content that will meet the objectives in accordance with your marketing plan. Download the iTunes U Excel project team template (see below). Form your teams and send the completed template to the project manager. All team members will be given “contributor” access to the project wiki and the discussion forum.
2. Prepare Marketing Plan, Design and Identify Content: Once you have submitted your spreadsheet, begin working on your marketing plan. E-mail your marketing plan to the project manager. Your marketing plan should also include a plan to publicize the launch of your iTunes U site. The focus of this plan will include various on-campus constituencies, but should also include such off-campus constituencies as propsective students and faculty, alumni, the public in and around the local areas where your campuses are located, neighborhood(s) in which you are located, the national, state and NYC general public, state and city decision makers.
3. Review & Orientation: Once your makrketing plan has been received, a planning and orientation session will be held with your team to orient team members to the iTunes U site development environment and to answer any programmatic or technical questions that team members might have.
4. Implement: Begin implementing your site and associated HTML page. Populate your site with content. Sites can be made available to the public.
5. Notifications – Ready to Launch: When your site is ready to be launched, Apple will be notified and the inclusion of your iTunes U site in the Apple iTunes store will be requested. TYou may initiate your communications plan and any announcements you have planned.
6. Maintain, Monitor & Grow: Next your site will be considered to have been implemented. You will receive weekly analytical reports from Apple that will allow you to track the number visitors, downloads and the popularity of specific content on your site. Launching your site is just the beginning, and you should be prepared to keep the site appealing and relevant to potential visitors. Remember: iTunes U is another channel by which we are able to communicate the best that the university and its consitituent colleges and schools have to offer.

From CUNY Academic Commons

Contents 1 Coming Attraction: CUNY on iTunes U to Launch 2 Phase-1 Project: Approach 3 Phase-1 Project Administration 4 Deliverables 5 Subsequent Project Phases 6 Phase-1 Stakeholders & Coordinators

See the complete article here.

The pilot project will focus on developing the University’s iTunes U Public Feature Page and related content pages and populating them with rich media of various categories. Borrowing a methodology from system application development, the University Relations and CIS have opted for rapid, iterative prototyping of of the Univeristy site to be followed by publication of an iTunes U site template and development of a select number of college iTunes U sites.

Readiness for release of the University and college iTunes U sites to the general public rests with University Relations and the Steering Committee.

The direction and guidance for the project is vested in a Project Steering Committee. The committee is composed of representatives from the marketing and communication organizations of participating colleges: Steering Committee members will name campus coordinators and iTunes U Site Administrators. Coordinators will be responsible for the business level administration of the project on each campus, while Site Administrators will be responsible for technical matters associated with creating, maintaining and otherwise administering the campus iTunes U site.

The project will be managed through a number of virtual tools that are in place to support communication, coordination and collaboration, including:

• Discussion Forum: Q&A, announcements
• Project Wiki
• Web Conferencing (real time & stored for on-demand viewing): Virtual Meetings, project checkpoints, online training, How-To demos, etc

• University Relations implements a University iTunes U public-site design based on the iTunes Public Feature Page, including content categories and rich media content,
• University Relations ceates a protype web presence that will serve to drive traffic to the University’s iTunes U site,
• Collaborative development of template for college iTunes U sites based on the iTunes U Welcome Page
• Colleges implement iTunes U public site designs and content based on Apple, CUNY and College Guidelines for CUNY-on-iTunes-U Public Sites.
• Develop a prototypical editorial review process for ensuring audio, video quality and that published content is consistent with CUNY Intellectual Property Policy and with due regard for the rights reserved by owners of copyrighted materials. (See Intellectual Property resources.)

On a schedule to be determined, additional CUNY colleges will launch public iTunes U sites. For additional information, contact the project manager here.

Campus	Executive Stakeholders	Coordinators
Baruch College	Christina Latouf, Chief Communications & Marketing Officer	Patrick Ackerman
Borough of Manhattan Community College	Barry Rosen, Executive Director. Public Affairs
College of Staten Island	Ken Bach, Director of communications & Marketing (interim)	TBD
CUNY – The University	Michael Arena, University Director, Communications & Marketing	Daniel Sure, Mark Boutros
Kingsborough Community College	Ruby Ryles, Director, Office of Public Relations	TBD
Lehman College	Marge Rice, Director, Media Relations	Phyllis Yip
Medgar Evers College	Christopher Hundley, Director, Communications	Richard Joseph